Hudikkalaset
![](https://assets-global.website-files.com/63794ef26a668a3ee9a4583d/63a0e0a6ae3f134dea3e929a_hk-maggio.jpg)
2018
Launch live site
Branding for a Swedish music festival
Branding
Art direction
Visual Identity
Graphic Design
Digital Design
If you’re into Swedish music festivals, chances are you’ve danced barefoot, rosé in hand at Hudikkalaset. After a decade on the scene, the festival needed an aesthetic rehaul, and a new way to promote their impressive roster of artists. Sweatpants stepped in to create a new look, website, and promotional material to keep fans pumped about the festival for years to come.
Visual Identity
![](https://assets-global.website-files.com/63794ef26a668a3ee9a4583d/63a0d8df8f6be941aa6ee8bf_hk_color.webp)
![](https://assets-global.website-files.com/63794ef26a668a3ee9a4583d/63a0db74fe7769cd66b75e54_hk-posters.jpg)
![](https://assets-global.website-files.com/63794ef26a668a3ee9a4583d/63a0de5b9a5ccceb56d475fc_hk-wildposting.jpg)
![](https://assets-global.website-files.com/63794ef26a668a3ee9a4583d/63a0dbfaae3f1382d63e25da_posterGrid.jpg)
![](https://assets-global.website-files.com/63794ef26a668a3ee9a4583d/63a0de6ba7afea4e578a8dbe_instaGrid.jpg)
Web design
![](https://assets-global.website-files.com/63794ef26a668a3ee9a4583d/63a0dea474d0446f281def78_hk-full.jpg)
![](https://assets-global.website-files.com/63794ef26a668a3ee9a4583d/63a0e02aab68545314a76b17_hk_web-mobile.webp)
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