If you’re into Swedish music festivals, chances are you’ve danced barefoot, rosé in hand at Hudikkalaset. After a decade on the scene, they needed an aesthetic rehaul, and a new way to promote their impressive roster of artists. We stepped in to create a new look, website, and promotional material to keep fans pumped about the festival for years to come.

Launch live site

Creative Direction
Brand Identity
Web Design

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"Sweatpants Studio had a big task in creating branding and a website that would intrigue stakeholders, musical artists, and the general public. The work created not only drove ticket sales but also provided a template for how we move forward in years to come. We could not be happier with the results."

Erik Ohlsson
CEO, Hudikkalaset



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