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Branding for a Swedish music festival
Art direction
Visual Identity
Graphic Design
Digital Design

If you’re into Swedish music festivals, chances are you’ve danced barefoot, rosé in hand at Hudikkalaset. After a decade on the scene, the festival needed an aesthetic rehaul, and a new way to promote their impressive roster of artists. Sweatpants stepped in to create a new look, website, and promotional material to keep fans pumped about the festival for years to come.

Visual Identity

Web design

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