Simple, not basic. Comfortable, not careless. That's some Sweatpants energy.
Sweatpants exists because the traditional agency model is broken: bloated teams, inflated invoices, and meetings that eat entire days without producing a single thing.
After more than a decade in the industry, I decided to skip the theater. Fair work, fair pricing, and a process that doesn't make everyone miserable.
I stay hands-on with everything I take on. If extra skills are needed, I know exactly who to bring in.
Each job is different, and the setup should match. Pricing is transparent, always fair, no hidden extras.
If the agency circus has worn you down too, we'll probably get along. Some people want the fancy office and the ten-person kickoff call. That's fine. Others prefer a simpler setup where the focus stays on the work and the process is actually enjoyable.
Sweatpants isn't for everyone, but it's perfect for some.
Branding
(01) Brand strategy
We define what makes your brand tick: who you are, who you’re for, and how you stand out. Strategy first, visuals second.
(02) Visual identity
Your look and feel. Logo, colors, fonts, and the overall expression of your brand. Designed to make you recognisable, consistent, and memorable.
(03) Brand toolkit
The practical stuff you need day to day: guidelines, assets, templates, and anything else that makes staying consistent simple.
Websites
(01) Web design
Design shaped by strategy, research, and years of understanding what real users need. Turned into layouts that actually work.
(02) Development
I build fast, reliable websites that are easy to maintain, structured properly, and built for performance. Always accessible, scalable, and fully responsive.
(03) Interaction Design
Interaction design and animation add polish, personality, and flow. The difference between a website that works and one that actually feels great.
(04) Onboarding and support
I do not disappear after launch. You get a proper walkthrough and ongoing support so you feel confident managing your site.