About
Simple, not basic. Comfortable, not careless. That's some Sweatpants energy.
Sweatpants was born out of frustration with the traditional agency model: bloated teams, inflated prices, and meetings that somehow take all day and solve nothing.
After more than a decade in the industry, I wanted to do things differently. Fair work, fair pricing, and a return to actually enjoying the process.
I stay hands-on with everything I take on. If extra skills are needed, I know exactly who to bring in. Each job is different, and the setup should match. Pricing is transparent. Always fair. No hidden extras.
If you’re tired of the agency circus too, we’ll probably get along. Some people like fancy offices and crowded meetings. Others like getting things done.
Sweatpants isn’t for everyone, but it’s perfect for some.
I've helped some greats
Branding
(01) Brand strategy
We define what makes your brand tick: who you are, who you’re for, and how you stand out. Strategy first, visuals second.
(02) Visual identity
Your look and feel. Logo, colors, fonts, and the overall expression of your brand. Designed to make you recognisable, consistent, and memorable.
(03) Brand toolkit
The practical stuff you need day to day: guidelines, assets, templates, and anything else that makes staying consistent simple.
Websites
(01) Web design
Design shaped by strategy, research, and years of understanding what real users need. Turned into layouts that actually work.
(02) Development
I build fast, reliable websites that are easy to maintain, structured properly, and built for performance. Always accessible, scalable, and fully responsive.
(03) Interaction Design
Interaction design and animation add polish, personality, and flow. The difference between a website that works and one that actually feels great.
(04) Onboarding and support
I do not disappear after launch. You get a proper walkthrough and ongoing support so you feel confident managing your site.