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Branding and website for a summer festival tour
Art direction
Web Design
Web Development

Blomstertid was the first, long awaited music festival to happen in Sweden after the pandemic. To lift the spirits of the Swedish people, Sweatpants created a brand and a website dominated by bright colors, expressive typography, and a ton of flowers (the word blomstertid literally translates to flower-time, after all).

Visual Identity


Headings — Bravado

Sub heading — Oswald Medium

Body — Space Grotesk

Bringing it together


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