QEJAÂ Socks
Family-owned, majority female-founded and operated sock brand making active socks.
2021
Visual Identity
Web Design
Web Development
Shopify theme
QEJA Socks needed a fresh visual identity and a custom e-commerce store. I helped with their branding and led the art direction, web design, and development, creating a modern look with subtle nods to 80's aesthetics, built on a clean Shopify setup.
(01) Branding
Muted colours and bold typography, with a subtle nod to 80's aesthetics.
(02) Photography (lifestyle)
Shot on analog film for a softer, more natural look, focused on everyday moments over staged setups. Photos by Dennis Olzon.
(03) Web
Layout and interactions guided by the brand identity, built to feel intentional rather than templated.
"Sweatpants were able to run with our vision to build a stunningly beautiful website that functions perfectly."
Mitchell Andrus
Team Captain, QEJA Socks