Yellow Elk
Data and AI consultancy helping organizations make better decisions with their data.
2026
Yellow Elk needed a site that could carry a new brand identity and unify two consultancies into one clear story for customers and future hires. Branding was led by Nils Kempe, and I handled information architecture, web design, and development.
Strategy
Web design
Web development
(01) Structure first
A full audit of existing content across two consultancies, restructured into a clear sitemap built around services, cases, and people, so the site could speak clearly to both audiences from day one.
A CMS and component structure designed to grow with the company, from news and cases to office pages, with a translation workflow that keeps Swedish, English, Norwegian, and Finnish content in sync as new content goes live.
(02) Built to scale
(03) From brand to interface
The pixel grid at the core of the brand carries through into the digital experience as both a static visual motif and an interactive layer, animated with Barba.js and GSAP so it feels native to the interface rather than layered on top.
"When I was working on the branding for Yellow Elk and needed to bring someone in for the website, Jesper was an easy choice. His eye for design, solution-oriented mindset, and attention to detail were key throughout the project. As someone who builds brands, Jesper is a genuine pleasure to work with."
Nils Kempe
Founder & Creative Director, Levely