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Blomstertid festival website main visual.

Blomstertid

Sweden's return to festival season, told in flowers and colour.

2022

After the pandemic pause, Blomstertid became Sweden’s long-awaited return to festival season. I created the visual identity, website, and all supporting materials using bright colours, expressive type, and enough flowers to live up to the name.

Visual Identity
Web Design
Web Development

(01) Visual identity

Energetic without tipping into chaos, flexible enough to carry across posters, screens, and social.

Close-up of fresh flowers from the Blomstertid brand identity.
Blomstertid logo, full color.
Close-up of fresh flowers from the Blomstertid brand identity.

(02) Print and digital

Bold and easy to recognise, designed to be seen from a distance across the tour's cities.

Blomstertid festival website main visual.
Blomstertid festival event at Odenplan, Stockholm.
Blomstertid website shown on an iPhone 12 mockup.
Blomstertid case study cover image.
Blomstertid flower poster design.

(03) Website

A clear information hub for tour dates, locations, artists, and tickets, visually consistent with the rest of the campaign.

Blomstertid website shown on a mobile mockup.
MacBook mockup displaying a website design.
MacBook mockup displaying a website design.
MacBook mockup displaying a website design.